What is Home Staging?
"Home Staging is the Smartest Investment a homeowner can make to maximise the value of their home at the time of sale."
Home Staging is decorating your home to present it in the best possible light to potential buyers. Home Staging can easily increase the selling price of your home by $10,000 to $50,000 with minimal investment.
TV shows like "House Doctor," "Sell this House," "Designed to Sell," and "Buy Me!" increase awareness and demand for home staging services. With more and more staged homes on the market, the ones that aren't staged look even worse by comparison.
Home Staging is the very best proven way to get top dollar for your home as you prepare it for sale. Homes that are Staged sell faster and for more money! This is because Staging sets the scene throughout the house to create immediate buyer interest in your property. This will then lead to your home selling for the highest possible price in today's market. Remember, "The way you live in your home, and the way you market and sell your house are two different things."
People imagine buyers can look past decor that isn't their taste or empty rooms and see 'potential', but usually they can't! That's why successful builders use Model Homes to sell their projects. Smart home sellers realize that the same principals apply in the resale market and turn to Professional Home Stagers or House Fluffers to ensure they sell quickly and for top dollar.
People start house hunting with a logical list of criteria, but the home they actually buy is chosen largely for emotional reasons. The principal aim in a home staging project is to allow potential buyers to walk into the house and have that "this is it, this is home" feeling. Once they can say, "I Love It!" they are willing to look past some of the criteria they had on their list before they walked in the door. That's why it is critical to pay attention to even the smallest detail when staging a home to sell. "Little" things like overcrowded rooms, personal memorabilia, dripping taps or doors that stick, all help the buyer emotionally disengage from the house.
To sell your home fast, for top dollar, you want buyers to lose their hearts. Then the competition doesn't stand a chance!
“I was working with a Client who wanted to sell their house so that they could buy a new home. Realizing that time was of the essence, I contacted Wendy to discuss the staging and marketing of the property. Wendy immediately contacted the seller and arranged a meeting to discuss her staging process. She went to the seller’s house and conducted a two hour consultation with them. The consultation concluded with recommendations and a “to-do” list for them to complete. The home owner’s were very appreciative and took Wendy’s suggestions to heart. They completed most of Wendy’s recommendations and, WOW, what a difference her suggestions made to the look and flow of the home. In preparation for marketing the home, Wendy did a photograph shoot of the interior and exterior of the home. She produced pictures and a video tour for my Marketing Campaign. They were top-notched; professionally and elegantly done. Once the home was on the market, I received many complements from showing agents as to attractiveness of the home. I attribute this to the services Wendy provided. Oh by the way, the home sold in 17 days! Naturally, the homeowner’s and I were very happy. I highly recommend Wendy’s Home Staging and Photography Services. Thank you Wendy!”
Chuck Brinkley Realtor-Long and Foster
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Sold Home Staging serves the Metro Richmond area including Chesterfield, Henrico, Amelia, Petersburg, Colonial Heights and Richmond
You can find great local Richmond, Virginia real estate information on Localism.com Wendy Neugent is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.